Modern hand embroidery is a feel-good-activity that brings both relaxation and creative fulfilment.
Whether you've embroidered extensively, or identify as a complete beginner, you deserve to feel supported AND INSPIRED to get creative on your own terms.
Do any of these scenarios sound familiar to you?
✍️ You feel unsatisfied creating the same type of patterns over and over; you need to freshen up your repertoire! ✍️
💡 You have great ideas for embroidery projects, but you don't know how to realise them? 💡
🧵 You have loads of materials that you don't even remember why you bought... You need inspiration and guidance on how to use what you already have! 🧵
🧐 You are tired of mediocre uninspiring tutorials and long for an informative and straight to the point experience where you get to follow along EVERY STEP OF THE WAY in detail 🧐
🎨 You are turned off by impersonal mass-produced courses that exploits the artists; you want to learn authentically directly from the artist without scripted content from a third-party source... 🎨
⏰ You have spent countless hours looking for relevant information only to be left feeling more confused and frustrated ⏰
If you thought "yes" to any of the above, then Elin Petronella's classes are made for you!
Join the Academy and you're in for a personal experience with authentic teaching about hand embroidery as a modern art form.
No fuss, no extra effects, no fancy studio
➪ It's you, Elin and focus on the work at hand ❤️
The Academy Library gives you:
✅ In depth video classes, carefully developed with the student in mind for an inspiring & fun learning experience
✅ Instant full access to the whole course library immediately upon registration so that you can adapt your learning to your own preference & circumstance
✅ Courses adapted for all levels and desires so that you can go from beginner to advanced all in one place
✅ Concrete stitch-along projects mixed with theoretical tutorials so that you get both hands-on practise AND lifelong skills to continue to grow as an embroidery artist and creative person
✅ LIFETIME ACCESS, never worry about recurring billing or subscription fatigue again.
❤️ Join, Learn, Create and BREATHE ❤️
Do you find it hard to invest in your art, because "it's not important enough" or "You can just figure it out yourself"?
Truth is we all do embroidery because it makes us feel good.
Whether it has a relaxing purpose or serves to make us feel more creatively stimulated and fulfilled, the foundation of it being a feel-good-activity remains the same.
And what happens with most feel-good activities?
They get set aside.
Why?
Because in our everyday lives, to prioritise ourselves and our own well-being IS DIFFICULT!
The problem is just that...
If you don't address your creative needs, you quickly start to feel really down, which may impact other areas in your life too.
Therefore, to prioritise something that makes you feel good, even for just an hour a week, will instantly make you feel happier and able to show up with more energy everywhere.
Naturally, you can choose to do it yourself.
But you can also make the revolutionary decision to choose to do it together. Something profound shifts when you choose to invest in something just for you.
When you sign up for a course, you mentally tell yourself that the course is something important and worthy of being prioritised, because you want to get the value for your money!
By securing lifetime access to the Library, you are signalling to both yourself and your surrounding that your art and creativity IS IMPORTANT and deserves to be taken seriously!
Your Embroidery Art Teacher
Elin Petronella
Swedish artist, author and mother of 2, Elin has been sharing her art with the world since 2016 and today has an audience of half a million worldwide.
She has worked with brands such as Hermès Paris, partaken in exhibitions, been featured widely and published Mindful Embroidery (McMillan 2020)and Embroidery Wanderlust (2025).
She also writes about the artist life and business on elinpetronella.com
Seen in:
❤️ Some words from the community ❤️
You're only a few seconds away from full access to the whole content library !
Take a look....
If you were to pay for the courses individually, they'd all add up to nearly $1000.
With an Academy Library Pass, you can access them ALL instantly upon joining for a fraction of the price.
What people have been sharing online through the years:
Highly Recommend!
The course is straightforward, and simple to follow! It helped me tremendously as I felt stuck creating my own embroidery patterns, especially playing around with colours, until I stumbled upon Charles & Elin Academy. A little goes a long way, and the best investment on yourself is learning something new and applying it in your everyday life :) Highly recommended!
- Deborah Yap
Check out some of the projects you get to make!
Les Volcans, Paris
This is the stitch-along design of the beginner's class on architectural hand embroidery
Watercolor embroidery
The finished version of the class project in the course on watercolor embroidery; brickhouse edition
Placa Reial, Barcelona
This is the course design that you get to stitch throughout the architectural thread-painting masterclass
French knot realism
This is one of the class projects in the French knot realism course, where you also get several theoretical practise sheets in addition to the stitch-along project
Embroider your jeans
Here is a snap shot from inside one of the lectures in the course on how to personalise your clothes with modern hand embroidery
Ultrasound embroidery
You find the bonus lecture on how to embroider an ultrasound inside the curriculum section of the course: Create your own embroidery designs
Interior embroidery
Here is the design of the stitch-along project in the first part of the course on interior design embroidery
Free hand embroidery
A picture from one of the example projects in the workshop on how to do free hand embroidery (without a pre-drawn pattern)
Abstract embroidery
A close-up image of one of the abstract mixed media pieces created in the workshop on abstract embroidery
Still have a question? Find your answers here
Ps. You can also send an email to hello@charlesandelin.com we are more than happy to assist you!
How long do I have access to the courses?
How does lifetime sound?
How do I find the courses inside the library area?
You can see an overview of all the courses when you click the "My Courses" tab in the top menu bar when you're logged in to your account.
When will I be billed?
If you choose the instalment option, you always get billed on the same day each month.
That means, if you sign up the 17th on your first month, you will always be billed on the 17th of each month until the plan is completed (at which point it's yours forever - no endless payment fatigue).
How do I cancel my billing?
This is a one-time-keep-forever service. If you choose to pay in instalments, you cannot cancel the instalment payments before the time duration has ended.
"I have been embroidering for many years, most of my projects have been iron-on or pre-stamped. I ran across one of their YouTube videos and was hooked. Watching the videos (and emailing Elin) gave me the encouragement to try something new. Since then, I have enrolled in 3 of their classes. The classes are easy to follow and encouraging. You can definitely see their love for the craft. Thank you for all the effort the two of you have put into them. I look forward to see what you have in the future."
- Liz R.S
